Property technology
Google Ads, Meta Ads, landing page optimisation
More than $10 million in revenue from paid search.
Purplebricks needed more qualified leads in a competitive property market while lowering acquisition cost and protecting a disruptive but established brand.
The team audited the ad accounts and conversion funnel, fixed drop-off points, built a focused lead-capture page, separated branded from unbranded search, refined targeting and copy, layered Meta retargeting, and increased budgets only as efficiency held.
In the first quarter, conversion rose from 1.66% to 2.13%. Spend scaled from $50,000 to $250,000 while paid search generated more than $10 million in revenue.

